Wayfinding Global wayfinding strategy Brad Owley From a suite of bespoke icons which feel friendly and human to a considered use of colour, our holistic approach resulted in a unified visual language, whilst preserving the local flavour of each site. We worked with the brand team to create a wayfinding strategy that ensured their people could easily and intuitively navigate their spaces, wherever in the world they may be. When it comes to bringing the Spotify brand to life, the little details are just as important as the big moments. Our New York project gave a platform to three graduate designers from the School of Visual Arts, whilst our Toronto project captured the story of First Nation inhabitants. We're passionate about investing in talent that is unique to the city, whether that be through open calls and engagement programmes with local institutions and organisations, harnessing new emerging talent, or commissioning world-renowned established artists that inspire and capture the essence of the space and place. We tried to achieve that through partnering with local artists to tell the story of the location, and what audio meant to them in that context.
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It was to enable and facilitate the staff's ability to mix and divide to think and to do to discover and be familiar all by creating a series of brand experiences and activations that captures the spirit and moods of the inhabitants, and the strong creative culture of Spotify people.Īs a studio, it's important to us to ensure that everything we create for Spotify feels authentic both to them as a brand and to the city it would appear within. The challenge wasn't to just show what's outside the window, nor to showcase the history of music. As they were growing, they wanted to bring back that feeling of rawness, that sawdust on the floor, the chaos that ignites innovation and new ideas. The artwork in the elevator lobbies, in the heart of their space, can help foster this culture and provide an authentic evocation of the feeling that audio gives you in all of its forms, whether that's podcasts or music. Our overarching brief was to capture the feeling of audio through artwork, inspired by the energy and essence of the city you were in, whilst harking back to the start-up mentality of the brand, that feeling of sawdust on the floor, whilst remaining playful, thoughtful and inspiring. Their culture has come from one of the hackathons, close-knit communities, and camaraderie, they are humans first, feeling and working on intuition. Spotify is fast becoming one of the biggest audio platforms in the world. Our goal with any project, but especially our projects with Spotify, is to build that deep connection to the brand by harnessing the power of art and creativity within brand environments.
It expresses your essence and inspires your audience.
Your environment speaks volumes about who you are. Results Announced for Community Choice Prize See All Winners Spotify Global
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